Journal of Marketing Theory & Practice

€ 1 095,12
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The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. The Journal was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners.

Index : 1069-6679
ISSN : 1069-6679
Issues per year : 4
Country: : United Kingdom
Type : Magazine

The indicated prices are for individual subscribers only. Subscription agencies are welcome to contact us and discuss conditions of cooperation.

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